Everything You Need To Know To Find The Best SMS Gateway Supplier

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Effective communication enhances relationships, boosts productivity, and fosters growth. To this day, SMS remains a vital tool for reaching customers promptly and directly.

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SMS APIs (Application Programming Interfaces) act as bridges, enabling seamless integration of SMS services into various applications and systems. They serve as the linchpin for transmitting messages, automating processes, and facilitating real-time customer interactions.

The right SMS API can transform the way businesses communicate with their audience. It ensures instant message delivery, providing a competitive edge in delivering time-sensitive information.

In this article, we’ll delve deep into the top 10 SMS APIs, evaluating their features, strengths, and how they can elevate your business communication strategy. Whether you’re a startup or a large enterprise, there’s an SMS API tailored to your needs. Let’s explore and find the perfect match for you!

Criteria for selecting SMS APIs

Reliability and uptime

A reliable API ensures that messages are sent and received without delays or failures. Downtime can disrupt communication flow and affect business operations. Hence, selecting an SMS API with a proven track record of high reliability and minimal downtime is critical.

Pricing and value for money

Businesses need to consider the cost per message, any subscription fees, or additional charges for specific features. However, the focus should not only be on cost but also on the value provided. It’s about finding a balance between affordability and the features that the API offers.

Geographic coverage

An SMS API that covers a wide range of countries and regions ensures that messages can be sent globally. This is particularly essential for businesses with an international clientele or operations.

Features and customization options

Businesses should look for APIs that offer features like message personalization, scheduling, delivery reports, and two-way messaging. Additionally, the ability to customize messages and tailor them to specific user segments enhances engagement and effectiveness.

Ease of integration and documentation

A well-documented SMS API with clear guidelines, sample codes, and tutorials significantly reduces the integration time. It enables developers to quickly understand and implement the API into their applications.

Customer support

A responsive and knowledgeable support team can assist in resolving problems swiftly, minimizing disruptions in communication processes.

Top 10 SMS APIs

In this curated list, we’ve distilled the myriad choices down to bring you the best. Without further ado, here are the best SMS APIs that stand out in .

1. Textmagic

Textmagic is a leading SMS API and messaging platform that allows businesses to integrate SMS services into their applications and systems.

Overview and key features

• Allows developers to send SMS messages globally and receive replies through their applications.
• Enhances security by integrating 2FA through SMS verification codes.
• Facilitates sending SMS to a large number of recipients simultaneously for marketing campaigns or notifications.
• Enables customization of messages with recipient’s details for a personalized touch.
• Allows scheduling SMS to be sent at a specific date and time.

Pricing structure

We offer flexible and tiered pricing plans:

• Pay-as-you-go credits: Starts at $0.049 per SMS for the United States and varies by country. Discounts are available for higher volume purchases.
• Virtual mobile numbers: Prices vary based on the country and type of number, with options for dedicated, shared, and short numbers.
• Monthly subscription plans: Begin at $10 per month, including a set number of credits and additional ones available at the pay-as-you-go rate.

Unlock seamless communication
with Textmagic’s SMS API

Unique selling points

• Global reach: Textmagic provides the capability to send SMS messages to 24+ countries, making it a versatile solution for international businesses.
• Reliable delivery: It boasts a high delivery success rate and ensures that messages are delivered promptly.
• Robust API: The API is developer-friendly and offers extensive documentation, making integration a smooth process.
• High-quality support: Textmagic offers excellent customer support to assist users in resolving any queries or issues promptly.
• Scalability: Whether you’re a small business or an enterprise, Textmagic’s platform can scale to meet your SMS communication needs efficiently.

2. Twilio

Twilio is a versatile cloud communications platform, and its SMS API is a powerful tool for integrating SMS capabilities into applications.

Overview and key features

• Twilio allows for sending and receiving SMS messages programmatically across the globe.
• It enables interactive conversations by facilitating both outbound and inbound SMS.
• You can customize messages by merging data and creating a personalized experience for each recipient.
• Allows you to send images, videos, and other media files via MMS (Multimedia Messaging Service).
• Has options for dedicated short codes for high-volume messaging or long codes for a more personalized communication.

Pricing structure

Twilio’s pricing is based on usage and varies for each service they offer:

• SMS messaging: Prices vary by country and can start at $0. per SMS for the United States.
• numbers: Costs vary based on the country and number type (local, toll-free, mobile).
• Voice services: Charges are based on the type of call (inbound, outbound, toll-free) and duration.
• messaging: Pricing varies for different message types (Template, Session, HSM).

Send texts through Textmagic
using your Twilio number

Unique selling points

• Developer-friendly: Twilio offers comprehensive documentation, developer libraries, and an intuitive API interface, simplifying integration for developers of all skill levels.
• Integration flexibility: Its SMS API can be seamlessly integrated into web and mobile applications, CRMs, marketing systems, and more, allowing businesses to communicate with their audience through their preferred platforms.
• Diverse use cases: The API serves a broad range of use cases, from transactional notifications and authentication to marketing campaigns and customer engagement, catering to various industry needs.

3. Plivo

Plivo offers a powerful and reliable SMS API for businesses to integrate SMS capabilities into their applications.

Overview and key features

• Provides options for dedicated short codes for high-volume messaging or long codes for more personalized communication.
• You can access detailed analytics and reporting to measure message performance and campaign effectiveness.
• Beyond SMS, Plivo supports voice calls, MMS, and more, providing a comprehensive communication solution.

Pricing structure

Plivo offers transparent and flexible pricing plans:

• Voice and SMS pricing: Costs vary based on the service type (Voice, SMS), destination, and volume of usage.
• numbers: Pricing varies for different types of numbers (local, toll-free, mobile) and the country.
• Usage-based pricing: Pay-as-you-go pricing based on your actual usage, with no setup fees.

Unique selling points

• Reliability and scalability: Known for its reliable infrastructure and high delivery rates, Plivo ensures messages are delivered promptly and consistently, even during high-traffic periods.
• Comprehensive communication: Plivo’s API supports multiple communication channels, allowing businesses to create an integrated communication strategy encompassing SMS, voice, and more.
• Customer support: Plivo provides responsive customer support to assist users in resolving queries and technical issues, ensuring a smooth user experience.

4. Vonage

Vonage is a cloud communication platform that provides APIs for voice, SMS, verifications, and other communication services to businesses.

Overview and key features

• Enhances security by enabling easy integration of 2FA via SMS, adding an extra layer of authentication.
• Allows for scheduling SMS to be sent at specific dates and times, optimizing message delivery for different time zones.
• Real-time delivery receipts provide information on the status of sent messages, ensuring message delivery accuracy.

Pricing structure

Pricing may vary based on the destination and the type of SMS being sent. Vonage provides a detailed pricing page on its website for users to estimate costs according to their specific needs.

Send texts through Textmagic
using your Vonage number

Unique selling points

• Reliability and scalability: Vonage ensures high delivery rates and message reliability, making it suitable for businesses of all sizes, from startups to enterprises.
• Multi-channel communication: Beyond SMS, Vonage offers various communication channels, including voice, video, and more, allowing businesses to create a comprehensive communication strategy.
• 24/7 customer support: Vonage offers round-the-clock customer support to assist users with any queries or technical issues, providing a seamless user experience.

5. Sinch

Sinch offers a versatile SMS API that facilitates timely and cost-efficient communications by enabling sending and receiving SMS messages through a single connection.

Overview and key features

• The API supports various server locations globally and uses JSON format for requests and responses.
• Authentication is managed through API tokens obtained from the Sinch Customer Dashboard, which are required for all requests made to the Sinch SMS API.

Pricing structure

Sinch offers flexible pricing based on the number of SMS messages sent and received, with separate costs for inbound and outbound messages. Pricing may vary based on the destination country.

Unique selling points

• Regional MMS support: Users can also send mobile terminated MMS messages specifically in the US region.
• Detailed information access: The API offers exhaustive details about message criteria, limitations, and HTTP status codes, ensuring transparency and clarity.
• Versatility in use cases: Sinch’s SMS API is not limited to a single function. It supports a broad spectrum of use cases, ranging from marketing notifications to two-factor authentication.
• Industry agnostic: Its adaptability makes it suitable for businesses operating in multiple sectors, emphasizing its wide applicability.

6. SlickText

SlickText empowers businesses to elevate their messaging strategies with robust features and intuitive interfaces. Here’s what makes SlickText distinct:

Overview and key features

• SlickText specializes in SMS marketing, offering businesses the tools needed to engage customers directly and efficiently.
• The platform provides features like mass text messaging, two-way communication, and automated text responses, enhancing customer interactions.
• It’s known for its ease of use, with a user-friendly dashboard that makes campaign management straightforward, even for those new to SMS marketing.

Pricing structure

• SlickText offers a range of pricing plans designed to accommodate businesses of all sizes. These plans are scalable, based on the number of messages and unique features a business requires.
• There’s also a free trial option available for businesses wishing to explore the platform’s capabilities before committing to a paid plan.

Unique selling points

• Effortless campaign management: SlickText’s intuitive dashboard makes SMS campaign creation, monitoring, and optimization a breeze.
• Integrated analytics: Gain actionable insights from your campaigns with SlickText’s built-in analytics, helping businesses refine their messaging strategy.

7. ClickSend

ClickSend provides a wide array of communication services, including SMS, , voice, and more.

Overview and key features

• Businesses can engage in interactive conversations with their audience, enabling effective communication.
• ClickSend supports integration through various methods, including API, ensuring seamless communication with existing systems.
• The platform enables automation of messages and scheduling, saving time and resources.

Pricing structure

Customers can choose from various pricing plans based on their communication needs, ensuring cost-effectiveness and value for money.

Unique selling points

• Ease of use: The platform is designed with a user-friendly interface, making it easy for businesses to navigate and utilize its features without extensive training.
• Multi-channel communication: Besides SMS, ClickSend offers other communication options like , voice, and more, providing a comprehensive communication solution.
• 24/7 customer support: ClickSend offers round-the-clock customer support, ensuring assistance is available whenever needed.

8. SimpleTexting

SimpleTexting is an SMS marketing platform that enables businesses to send bulk messages, schedule texts, and engage with customers in real-time.

Overview and key features

• Businesses can create automated responses and actions based on specific keywords, streamlining customer engagement.
• The platform offers robust contact management capabilities, helping businesses organize and segment their contacts for targeted messaging.
• SimpleTexting provides versatile integration options, including an API, to seamlessly connect with other systems and applications.

Pricing structure

The pricing structure for SimpleTexting is based on various tiers to cater to different business needs:

• Essential: Starting at $25 per month, this plan offers fundamental features like unlimited contacts and opt-outs.
• Professional: Starting at $125 per month, it includes added features like link tracking, scheduled messages, and number customization.
• Enterprise: Tailored for larger enterprises, this plan offers advanced features and is priced based on specific requirements.

Unique selling points

• Diverse use cases: SimpleTexting caters to various industries and businesses, allowing for versatile use cases such as appointment reminders, promotions, alerts, and more.
• Dedicated customer support: SimpleTexting offers excellent customer support, ensuring businesses receive assistance and guidance whenever needed.
• Comprehensive learning resources: The platform provides educational resources like webinars, guides, and tutorials, helping businesses maximize their platform usage.

9. Infobip

Infobip is a global communications platform that offers SMS, voice, , and chat solutions, enabling businesses to connect with their customers across various channels.

Overview and key features

• Infobip ensures businesses can reach a vast global audience through its extensive network and coverage across multiple countries.
• It enables two-way communication, allowing interactive engagement with the audience.
• The platform allows for automation of messages and personalization, enhancing customer engagement and user experience.

Pricing structure

Infobip offers a flexible and tailored pricing structure based on specific business requirements. The pricing varies depending on factors such as the volume of messages, the destination country, and the specific features utilized.

Unique selling points

• Integration capabilities: The platform offers robust integration options, including a powerful API, enabling seamless integration with various systems and applications.
• 24/7 customer support: Infobip provides round-the-clock customer support, ensuring that businesses receive assistance and support whenever needed.
• Rich analytics and reporting: Infobip offers comprehensive analytics and reporting tools, allowing businesses to track the performance of their communication efforts and make data-driven decisions.

10. Bandwidth

Bandwidth is a communications platform offering voice, messaging, and 9-1-1 services, allowing enterprises to build and scale their communication solutions directly through its APIs.

Overview and key features

• Bandwidth’s Voice API allows businesses to integrate voice calling into their applications and services, offering high-quality voice communication.
• The platform provides Messaging APIs for SMS and MMS, enabling businesses to engage with their audience through text and multimedia messages.
• It ensures compliance with emergency service requirements, allowing for critical communication during emergencies.

Pricing structure

Bandwidth offers a tailored pricing structure based on specific business needs and usage. The pricing varies for voice services, messaging, and emergency services, based on factors like usage volume, geographic location, and service type.

Unique selling points

• High-quality voice: Bandwidth prides itself on providing crystal-clear, high-quality voice calls that ensure a superior communication experience for businesses and their customers.
• API-first approach: Bandwidth focuses on an API-first approach, making integration seamless and efficient, enabling businesses to embed communication into their applications easily.
• Reliable emergency services: Bandwidth ensures reliable 911 access, meeting regulatory and compliance requirements for emergency communication, a critical aspect for businesses and public safety.

Choose the right SMS API for your business needs

Now that we’ve identified the top SMS APIs in the market, let’s walk you through key factors to ensure you select the one that aligns best with your business needs.

Align API capabilities with business requirements

Consider the specific features and functionalities offered by the API and ensure they meet your communication objectives. Whether it’s two-way communication, personalization options, message scheduling, or multimedia support, understanding how well the API’s capabilities match your needs is essential for a successful integration.

Assess scalability and future growth

Your business may grow over time, requiring increased messaging capabilities. Assess the API’s ability to scale with your growth and handle a higher volume of messages without compromising performance. A scalable API ensures that your messaging needs can be accommodated efficiently as your business expands.

Ensure compliance and data security

Ensure the API provider adheres to industry standards and compliance requirements to safeguard sensitive information. Additionally, consider the measures in place for secure data transmission and storage.

Unlock seamless communication
with Textmagic’s SMS API

Conclusion

By aligning API capabilities with your business requirements, ensuring scalability for future growth, and prioritizing compliance and data security, you set the stage for effective and secure messaging. Choose wisely to unlock the full potential of SMS communication for your organization.

Raluca Mocanu Raluca Mocanu is a copywriter at Textmagic and began her content writing journey in . She loves traveling, reading, on-stage drama and recently discovered a deep interest in psychology. Get the latest news from us Subscribe to our newsletter to get all updates to your inbox.

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SMS isn't just a nice-to-have; today, it's the backbone of great customer experiences.

In fact, your SMS strategy may impact your brand reputation more than you realize. More than 60% of consumers say that businesses that text them provide a better overall customer experience than companies that don’t.

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Surprisingly, most consumers receive texts from one to three businesses; but they’re willing to opt into texts from up to six businesses. 

There’s still untapped potential to be mined from SMS marketing. And, the easiest way to gain a competitive advantage is with an SMS API provider. 

Choosing the best SMS API provider is about reliability, cost, and, ultimately, finding the perfect fit for your business. Your SMS API provider should help you connect deeper with your customers, scale effortlessly, and future-proof your business. 

In this guide, we're diving deep into what to look for in an SMS API provider and sharing the best bulk SMS API providers in the market in . Read on to find your perfect match and start optimizing your SMS marketing efforts. 

What to look for in an SMS API provider

Trust is everything when it comes to texting customers. Your SMS API provider should help you stay compliant and communicate in a way that makes your customers feel secure giving you their personal contact details. A Deloitte study shows that, on average, consumers spend 25% more money on trusted brands.

Look for SMS API providers that make it easy to follow industry regulations, among other criteria, so that you can reliably reach your customers without putting their information at risk.

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Reliability and uptime

The best SMS gateway API provider delivers your messages on time, every time. This should be the baseline standard for any API you consider. Need to confirm appointments or update customers on deliveries? You should be able to send an SMS and never think twice. For instance, Plivo's 99.99% uptime guarantee ensures that your time-sensitive messages are delivered reliably, letting you send messages in total confidence. 

Pricing and value for money

Most businesses will consider price first and foremost when selecting a provider. And while the price tag is obviously a huge factor, consider the bigger picture. What value are you getting from your provider? The lowest-priced option doesn’t guarantee high-quality service, security, or reliability. 

Your pricing assessment should factor in volume discounts, pricing models, and hidden fees. You want the best value,  and that’s where SMS API providers like Plivo shine. We offer competitive pricing and scalable solutions.

Geographic coverage

Wherever your customers are today, your SMS API provider must be able to reach them. You may not need to send messages worldwide in your current operational capacity. But, if your business is still growing, it might be nice to have the flexibility to deliver your messages wherever your customers live and work.

Features and customization options

The best SMS API providers let you personalize messages, track results, and build stronger customer relationships. It's not just about sending texts; it's about creating meaningful connections.

Ease of integration and documentation

Developers already have a lot on their plate. Save them time by opting for an API with clear and comprehensive documentation and easy integration. It’s a win-win for your team and your customers!

Customer support

Look for an SMS API provider that is available 24/7. This level of service translates to immediate assistance, minimized downtime, and enhanced reliability. Your company can also benefit from the convenience of multiple support channels, such as , , web-based chatbots, and SMS.

5 best SMS API providers: at a glance  

Need help picking the right SMS API provider for your company? We've compared five of the most popular providers, breaking down their features, pros, cons, and pricing. Check out our in-depth analysis following the table below to find the best fit for your business.

1. Plivo

Key features

With Plivo, you can focus on growing your business, not troubleshooting your tech. The Plivo SMS API handles the heavy lifting of scaling globally, with features such as:

• Smart queuing: Plivo’s smart queuing feature allows you to send multiple SMS messages in a single API request. Plivo dynamically manages message priority and expiry, handling message queueing for you.
• ‍Built-in fraud control: Protect your business from SMS pumping fraud with Plivo's Fraud Shield. Its geo permissions feature lets you control the countries to which your SMS traffic is sent, while the fraud thresholds feature sets limits on message volume and adds an extra layer of security to your SMS strategy — at no extra cost. 
• ‍24/7 customer support: We offer a range of support plans to meet any organization’s needs, from a free basic plan to a 24/7 premium support option. No matter your plan, you’ll have access to our team of experienced support engineers. Premium support plan users, however, get prioritized responses to their queries within a guaranteed timeframe, depending on the priority of the issue. 
• ‍Message redaction: Plivo's message redaction feature can hide sensitive details like numbers and names while still getting the message across if you need to send sensitive information via text. This makes perfect sense for highly regulated industries, such as healthcare, financial services, and education. Implementing redaction with two-factor authentication (2FA) increases overall security and ensures compliance
• ‍Multi-language messaging support: Plivo’s built-in GSM Unicode character set lets your users communicate in any language, including Chinese, Japanese, and Arabic, and with symbols and emojis. 
• ‍MMS-rich media support: You can send and receive photos, videos, and audio clips, as well as picture messages and SMS texts using the same number.
• ‍Real-time delivery notifications: Get real-time delivery notifications of messages sent globally. Track delivery rates and account performance. 
• ‍Global compliance: Non-compliance with regional security protocols increases the risk of hefty fines and puts your reputation at risk. Plivo’s SMS API adheres to security best practices, including 2FA, to help protect your communications.

Pros

• High API call speed 
• Reliable service and uptime 
• Privacy Shield and GDPR compliance 
• Support for any character set 
• Easy to integrate with comprehensive documentation and sample codes
• Server-side SDKs in all popular programming languages 
• Ready-to-use templates to add functionalities
• Usage-based pricing with additional volume discounts 

Cons 

• A steep learning curve for new users 

Pricing 

Offers a pay-as-you-go pricing model 

Suitable for 

Most suitable for companies that need a scalable, customizable SMS API provider with extensive integration capabilities, security, and reliability

Reviews and ratings

G2: 4.5 stars ( 724 reviews) 

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2. Twilio 

Key features 

• Supports MMS: You can drive two-way engagement with cross-channel messaging for MMS and more using a single API.  
• ‍Screen-sharing and live chat: Developers can add live chat and share screens. Plus, they can create their own custom video players. 
• ‍Personalized messages: You can customize messages for reminder notifications, delivery updates, and more. 

Pros

• Easy integration 
• Handles high volumes of messages 
• High deliverability 

Cons 

• A steep learning curve for new users 
• It gets expensive with usage  

Pricing 

The SMS/MMS pricing differs for each country; go through Twilio’s official website for all pricing plans. 

Suitable for 

Companies across industries seeking a comprehensive, scalable, and programmable messaging solution. 

Reviews and ratings

G2: 4.2 stars (471 reviews) 

Note: Many reviewers on Quora highlight Twilio for its reliability and features. However, others report that Twilio can become costly with high usage and may have scalability issues. For those seeking a cost-effective and reliable messaging solution, Plivo is a top Twilio alternative. 

3. Messente 

Key features 

• Message templates: Messente creates and uses message templates for different scenarios, such as transactional updates, promotional messages, or alerts. 
• ‍Schedule messages: You can schedule messages for future delivery and automate sending based on specific triggers or events. 

Pros

• Easy to integrate
• Solid customer support 
• User-friendly interface 

Cons 

• Expensive for bulk messages
• There may be delays in sending SMS due to the reliability of network partners 

Pricing 

It starts at 0.01 €(0.011 $) per message. Reach out to their sales team for custom pricing. 

Suitable for 

Companies seeking a reliable global messaging solution with strong customer support. 

Reviews and ratings

G2: 5 stars (2 reviews) 

4. Telnyx 

Key features 

• Automatic opt-outs: If a customer responds to their message with "stop," it'll automatically unsubscribe them from future communication. 
• ‍Message concatenation: The API automatically breaks content into different sentences if the message is too long for its destination. 
• ‍Intelligent text encoding: The Telnyx system automatically chooses the most compact encoding possible, minimizing the cost per send. 

Pros

• 24/7 customer support 
• Offers competitive pricing 
• Scalable API 

Cons 

• Lacks advanced features 
• Not as reliable as other providers on this list

Pricing 

Starts at 0.004$ per message. Reach out to their sales team for custom pricing. 

Suitable for 

Companies on a modest budget seeking a comprehensive messaging solution. 

Reviews and ratings

G2:  4.7 stars (405 reviews) 

5. Bird 

Key features 

• Multi-channel support: MessageBird supports channels like , SMS, chatbot, SIP Trunk, and Google Business Messages. 
• ‍Interactive SMS features: It supports interactive SMS features such as SMS surveys and polls, enabling more dynamic and engaging communication with recipients.

Pros

• High-speed API calls for fast communications 
• Provides clear, effective API documentation 
• Carrier-level analytics 

Cons 

• Gets expensive with usage 
• API may take time to load 

Pricing 

Starts at $45 per month. Reach out to their sales team for custom pricing. 

Suitable for 

Companies seeking a messaging platform to engage customers and collect feedback through SMS. 

Reviews and ratings

G2: 4.1 stars (67 reviews)

Choosing the right bulk SMS API provider for your business needs

Choosing the best SMS API provider for your business is no easy task. Here’s a recap of what to look for as you evaluate possible SMS API partners.

1. Align API capabilities with business requirements

Choosing the right SMS API provider is a different process for every business. There’s no one-size-fits-all solution; however, Plivo’s customers appreciate its reliability, global reach, ease of use, responsive support, and competitive pricing.

2. Assess scalability and future growth

Select an SMS API provider that can grow with your business. Evaluate the API’s ability to handle increasing message volumes, geographic expansion, and evolving communication needs. Scalable APIs, like those offered by Plivo, support high-traffic demands and offer flexible pricing, ensuring they remain effective as your business scales and diversifies.

3. Ensure compliance and data security

Prioritize SMS APIs that adhere to regulatory standards with robust data security measures. Compliance with regulations such as TCPA, GDPR, and HIPAA is crucial for safeguarding user data and avoiding legal issues. 

Choose SMS APIs like Plivo with built-in security features and clear policies on data protection to maintain trust and ensure your messaging practices are secure and compliant. 

Plivo: The Best SMS API provider

Plivo stands out as the best SMS API provider for virtually any business due to its comprehensive features. Plivo users love the platform’s robust messaging capabilities, high deliverability and high reliability (up to 99.99% uptime SLAs), competitive pricing, and advanced analytics. Offering a user-friendly interface, Plivo can be integrated with multiple popular tools like Zapier. 

Want to figure out if Plivo's the right choice for your needs? Request a trial and see how it elevates your SMS strategy.

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