The Ultimate Guide to Choosing white pigment
The ULTIMATE GUIDE to Choosing White Paint Colours
How to Pick Your Homes BEST White Paint Colour
When choosing the best shade of white for your walls, cabinets, trims, and ceilings, it doesnt REALLY matter which white you like. In fact, your preferences come at the bottom of the pile. Thats right, amongst the variety of things to consider, your tastes rank pretty low compared to the needs of your HOME.
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This is why were looking at some of todays most popular white paint colors and what goes into picking the best one for your home. The topics well be covering include
- learning about the FIVE TYPES of white paint colors
- learning about the main UNDERTONES in white paint colors
- how to choose a white paint color that suits your INTERIOR FINISHES and style
- how to choose a white paint color that suits your rooms EXPOSURE (north, south, etc)
- MIX & MATCH white paint colors in a room (and whether you even should)
- links to the TOP white paint colors and their FULL COLOR REVIEWS
But before we get into the meat n potatoes, lets talk about the HIERARCHY of choosing the best white paint colors for your home. What does this mean? It means you should follow a chain of command when selecting paint colors, and here it is
The FOUR THINGS that matter the MOST
1. INTERIOR FINISHES
Your interior finishes call the BIG shots. If your paint colors dont coordinate with your interior finishes, your up shits a very muddy creek.
Of course, you can put your homes needs aside and choose the white you love fill yer lil white boots. Just dont assume it will work with your finishes. If you choose the wrong white, youll be happy with the color on your walls, but your home wont look well coordinated.
For example, the owner of this next kitchen mustve envisioned a warm, soft white on their cabinets
Only to realize that the creamy yellow hue is too strong for the countertop and backsplash. They didnt listen to their home. Now, look at the lower cabinets in the above photo. The light completely washes the color out, making it look like a brighter, cleaner shade of white. Even this small section of cabinet shows how much better the right white looks!
2. YOUR HOMES EXISTING PALETTE
Suppose your current paint color palette already uses a consistent white, especially regarding trims and cabinets. In that case, theres a good chance you need to repeat this white to avoid a hot mess of white madness (read more about this).
3. EXPOSURE
The exposure of your room will DIRECTLY affect how warm or cool a white paint color looks. Well dive into this below.
In this next kitchen, Benjamin Moore Chantilly Lace is on the walls and cabinets
Notice how warm Chantilly Lace looks on the far left walls that are getting hit with the afternoon western sun. Compare this to the cabinets on the far right that look almost blue-violet in comparison. You can even ignore the wall color entirely and focus on the subtle shift of cabinet color from left to right from warm to cool.
ISNT COLOR FUN?!
4. PERSONAL TASTES
Guess who comes in last place you! But dont take it personally, as putting your tastes aside will be your BEST chance of finding the best white paint color for your space. Remember, if you love a color that doesnt suit your interior finishes, you shouldnt use it.
Sherwin Williams High Reflective White
Why do you need all of this info?
Because if you focus on the white YOU love without considering these other topics, theres a good chance youll end up with the WRONG white. If this happens, youll be tossin BACK the white (wine) as you sob in a corner, hyperventilating and twitching uncontrollably (its quite therapeutic).
LET THE GAMESBEGIN!
THE FIVE TYPES OF WHITE PAINT COLORS
Dont be scared; once you figure out which TYPE of white your home leans into, youll automatically eliminate SO MANY OTHERS. This knowledge will help you focus on the few whites that will actually work in your space. And guess what, buttercup
There are probably only two to three white paint colors that SUIT your home.
Sherwin Williams Pure White
Thats right. Out of the DOZENS of whites you might have explored, only a small handful will look good. Learning which white paint color your interior finishes best suits is your FIRST step in choosing the best color for your room.
And because this topic is so near and dear to my heart (right up there with Ryan Reynolds/Gosling and Cornuts), I wrote an entire blog post about it (Ill also include a link at the end of this post). For now, here are the basics
1. WARM WHITE PAINT COLORS
While warm white paint colors can have a pink undertone, the most POPULAR shades lean into a yellow hue, giving a creamy-white vibe in many situations
Benjamin Moore Cloud White is a popular warm white paint colour.
Many people get nervous at the idea of yellow undertones. However, this particular color is found in THE MOST POPULAR shades of white, so dont let the y word scare you off.
If your main surface (i.e., countertop or tile) contains a warm white, it only makes sense that a warm white paint color will be the best choice. Warm whites are the most COMMON, as theyre found in more interior finishes than true or cool white paint colors. Even if your surface doesnt have white but leans to the WARM side, it will probably suit a warm white paint color.
In this next kitchen, the backdrop of this countertop (Brittanica Warm) is a soft, slightly WARM off-white
How would I KNOW the above countertop is a soft, warm off-white? Id compare it to a TRUE white and note the differences.
THE 5 MOST POPULAR WARM WHITE PAINT COLORS
Are White Walls, Cabinets & Exteriors STILL TRENDY?
2. COOL WHITE PAINT COLORS
Cool white paint colors favor a blue or violet undertone, although a weeee willy wink o green pops up here and there.
Benjamin Moore Decorators White is a COOL white paint color LRV 85
Cool white paint colors are LESS standard and not as popular as they suit fewer interior finishes. However, theyre often a good choice for some marble finishes or south-facing rooms with minimal interior considerations (again, not many finishes coordinate with a cool shade of white).
As shown in the following example, the marble tile caters to the COOL side rather than the warm side. If you put a warm white with this tile and countertop, it would look yellow or dingy in comparison. Cool or even true white paint colors are the best choice
THE 3 MOST POPULAR COOL WHITE PAINT COLORS
3. BRIGHT WHITE PAINT COLORS (can be warm or cool)
Bright white paint colors have higher LRVs, but undertones vary depending on whether theyre WARM bright whites or COOL bright whites (our first two categories).
Benjamin Moore Simply White is one of the best warm, bright whites LRV 92
BRIGHT WARM whites are more common than BRIGHT COOL whites I dont even have a cool one to share with you.
THE 2 MOST POPULAR BRIGHT WHITE PAINT COLORS
- Benjamin Moore Simply White
- Sherwin Wiliams White Snow
Not sure what LRV is? READ ABOUT IT HERE its a game-changer!
4. SOFT WHITES (can be warm or cool)
Soft white paint colors have LRVs in the low to mid-80s and can have subtle or more noticeable undertones, depending on whether theyre WARM or COOL.
Benjamin Moore White Dove is a WARM SOFT white (personal fave) LRV 85
Soft whites are, by far, the most COMMON white paint colors for walls, cabinets, and trims (particularly WARM SOFT whites).
THE 8 MOST POPULAR SOFT WHITE PAINT COLORS (warm & cool)
White Dove vs. These Top 10 Popular Shades of White
5. TRUE WHITES
True whites are the most genuine whites of the bunch, clocking in with LRVs in the mid-90s.
Its hard to beat the ever-popular look of Sherwin Williams High Reflective White! LRV 93
True whites come in a hot second place to soft, warm whites in popularity as their lack of undertone gives them a bit more flexibility.
Aside from having a higher LRV, the difference between TRUE WHITES and the previously mentioned SOFT and BRIGHT whites is that TRUE WHITES are rarely warm or cool theyre just white!
THE 3 MOST POPULAR WHITES (TRUE) WHITE PAINT COLORS
- Sherwin Williams High Reflective White
- Benjamin Moore Chantilly Lace (its not really a true white, but its BMs whitest, brightest shade)
- Behr Ultra Pure White
Remember, I dont want to inundate you with too much info in this one blog post, so look for helpful links throughout (as well as at the end)
THE FIVE TYPES OF WHITE PAINT COLORS (in more detail)
HOW TO CHOOSE A WHITE THAT GOES WITH YOUR HOME
No matter what else is happening in your space not its exposure or your tastes its essential that your white paint color coordinates with your interior finishes.
Sherwin Williams Pure White is the best choice for the painted cabinets in this next kitchen. Had we gone with a warmer, creamier white, the Zellige tiles wouldve looked too pink/taupe in comparison
While it wasnt easy, Pure White also updated the look of the Saltillo tile floors in the above kitchen. The wrong colors would make them look OUTDATED compared to the newer finishes (#miraclesdohappen)
Often, its about choosing colors and finishes for the home you HAVE, not the home you wish you had. In the above kitchen, the quartz countertop is a great choice for the original terra cotta tile floor. And while the Zellige tile backsplash stretches this spaces comfort zone, Sherwin Williams Pure White helps it feel more at home.
To show you REAL HOMES and REAL BUDGETS, I only use photos from my Online Paint Color Consulting clients. Thank you for sending them in; you all make my colorful little world go round!
Your interior finishes will TELL you which type of white paint color they like the best. You then take this info and see if it needs to be or CAN be tweaked based on your current palette, exposure, and personal tastes.
This is about finding the white your HOME loves, and hopefully, you love it, too!
In this next home, with its white quartz countertops and southern exposure, Sherwin Williams Pure White was the perfect choice (on all surfaces)
See this WHOLE HOME in Pure White!
As shown in the above photo, along with tile, countertops are a common surface to get inspiration and guidance from. Other surfaces to use as jumping-off points include:
- tile (floor, shower wall, or backsplash)
- carpet
- existing white trim or cabinets
- while linens/fabrics can be used, theyre usually more changeable then the previous finishes you dont always want them dictating the white for your WHOLE home
- stone or fireplace surround
For example, do you know what this next countertop told my client? It said LOUD and clearly that it didnt want white cabinets and preferred an off-white cabinet color instead
Sherwin Williams 3 Best Warm White Paint Colors
The Best Off-White Paint Colors for Kitchen Cabinets
At first glance, this laundry room/mudroom below is pretty flexible, right? HARD NO! In designing this room, the white paint colour needed to be the SAME TYPE OF WHITE as the white subway tile
Sherwin Williams High Reflective White
Why?
Compared to the TRUE white of the subway tile, the wrong white paint color would make all the painted surfaces look dingy, yellow, violet, or blue (depending on which white we chose). They work well together because Sherwin Williams High Reflective White is the SAME TYPE of white as the subway tile.
Your room knows which type of white paint color it wants you just need to find it!
TIPS FOR COORDINATING WHITES WITH COUNTERTOPS, TILES, & MORE
- the majority of interior finishes cater to a WARM white, not a cool or true one
- of these warm whites; MORE interior finishes lean into a soft, warm white over a BRIGHT one
- if you have a finish that suits a COOL white (not as common as warm white), its most likely to humor a blue-violet undertone
Start your search by checking out WARM & SOFT white paint colors, which are more likely to suit your interior finishes.
If these warm whites arent connecting, branch out to bright warm whites, true whites, and then cool whites.
Benjamin Moore White Dove walls, Revere Pewter main cabinets, Urbane Bronze island
3 Steps to Picking the Best White Paint Colors for Walls or Cabinets
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ARE THERE ANY OTHER WHITES IN YOUR HOME?
When remodeling a single space or specific area (i.e., kitchen cabinets), theres often a white paint color already in place, usually on trims and doors.
EXISTING WHITE TRIM, WALLS, OR CABINETS
If you already have a white in your room and want to keep it, you likely have one of the following three situations
- The white thats already on your walls, cabinets, or trim is the BEST white for your room (and you KNOW its the best white). In this case, use this same white for your newly painted surface.
- The existing white isnt the right white for your room in the first place and should be changed to a more suitable shade. Just because its THERE doesnt mean its the right color.
- Some finishes have specific/different needs from the existing space, meaning you must introduce a NEW white to the scene. This is common in an open-concept home, i.e., you have a fireplace tile that suits a true white, but the kitchen backsplash suits a soft, warm white (which means the home itself wasnt coordinated carefully enough).
WHITE PAINT COLORS IN ADJOINING ROOMS
Regarding white paint colors in adjoining rooms, IDEALLY, you would use the same white.
Why?
Using the same white paint color on trims, ceilings, and doors (and cabinets/walls) creates a connection between spaces and encourages a natural flow.
This next homes trim was already painted Benjamin Moore Simply White, so continuing this white on the kitchen cabinets makes sense. LUCKILY, the kitchen finishes SUPPORT Simply Whites warmth; otherwise, wed need a new white for this space
HOWEVER
If your existing white doesnt look good with the interior finishes for THIS PARTICULAR room, you must focus on THIS rooms interior finishes first.
Regardless of whats happening in other rooms, if a colour doesnt work for the room itself, it doesnt work.
YES, this means you might have an awkward transition between rooms as you shift from one white to another, but short of avoiding white or redesigning one space or another, this is your reality!
3 Steps to Choosing the Best White for Your Home
White Walls, Trims, & Cabinets: Do They Need to Match?
WHITE PAINT COLORS IN AN OPEN-CONCEPT SPACE
In an open-concept space like this next one, mixing and matching whites doesnt make sense. Because the cabinets are already Sherwin Williams Alabaster, it makes sense to use this on the walls, trims, and ceiling, too!
If your open-concept space has an existing white (i.e., on the trims), but it wont work on your kitchen cabinets it isnt the right white for your room in the first place.
What does this mean?
If its the right white for your SPACE, it should suit your trims and cabinets. Suiting one but not the other means that SOMETHING isnt working.
NORTH-EAST, SOUTH, WEST: WHICH WHITE IS THE BEST?
Whether your room has northern, southern, or INDECENT exposures (a constant in our bedroom), its important to note your rooms exposure when choosing paint colors. And while the needs of your interior finishes come first, exposure can play a big part in how a paint color is perceived.
But why are white paint colors so DAMN HARD to choose?
Good question, and it relates pretty nicely to exposure! Because white paint colors have the highest LRVs (light REFLECTANCE value), they reflect the most light around a room. So, if the light you give your white walls is tinted green via exterior landscaping or yellow via southern exposure, GUESS what color your bright white walls are going to reflect? Green or yellow.
In the above photo, look at how Sherwin Williams Pure White warms up with a hit of western sunshine and Pure White isnt even one of the WARMEST whites!
Now check out Pure White in this north-facing foyer
The Ultimate Guide to Choosing Paint Colors with LRV
How to Pick Paint Colors When Youre An OVERTHINKER (OR HAVE ANXIETY)
And guess what, buttercup? THERES NO AVOIDING this short of boarding up your windows, cutting down your trees, or closing your eyes; tis the nature of the beast.
Please pay close attention to your exposure and the COLOR of light it offers your room before you settle on a white paint color. However, your rooms exposure matters more when choosing wall colors than those for cabinets and trims. (A long, boring explanation that we dont need to get into unless youre a total glutton for punishment, which Ill assume you arent).
CHOOSING WHITE FOR A NORTHERN EXPOSURE ROOM
- Because northern light is a gray light with a slight blue cast, you can expect white paint colors to look cooler than expected as they REFLECT this light (more like bright cool whites or soft cool whites.
- The warmer your white is, the better it will counteract a dull, cool northern exposure. Just dont get swayed by this inviting warmth, as it needs to be liveable at night, too (
use the right BULBS to add balance
)!
- TRUE WHITES can definitely pick up a cool northern hue, whereas warm whites are more likely to add BALANCE to a room with northern exposure.
- Unless I have an
Online Color Consulting
client who loves ONLY a cold, icy look or a rooms interior finishes DEMAND it, I would never put a COOL WHITE in a north-facing room.
- My favorite white for a north-facing room is a SOFT, WARM white.
Pure White is a (subtle) soft, warm white that leans much cooler in this northern light.
THE BEST WHITE PAINT COLORS FOR NORTH-FACING ROOMS
WARM BUT MUTED WHITES: Benjamin Moore Cloud White, Benjamin Moore White Dove, Benjamin Moore Simply White, Sherwin Williams Alabaster
TRUE WHITES: The only true one Id consider is Benjamin Moore Chantilly Lace, as it comes off slightly more gentle.
This next room has a balance of north and south-facing light, making the soft, warm vibe of White Dove a great choice
The 3 Best White Paint Colors for a North-Facing Room
The 9 Best Benjamin Moore Paint Colors for a North-Facing Room
CHOOSING WHITE FOR A SOUTHERN EXPOSURE ROOM
- Whereas north-facing light is COOL, south-facing light is warm with a yellow hue, meaning most whites will pick this up with their higher LRV.
- The warmer your white is, the MORE YELLOW it will look in southern light, so I lean into more subtle SOFT WARM whites.
- While COOL WHITES can add balance to the heat of a south-facing room, they can STILL pick up some of the yellow and look COLD at night if you dont
supplement with the right KELVINS.
- All things considered, my favorite whites for a room with southern exposure is a SOFT WARM or TRUE WHITE.
Notice all of the green Benjamin Moore Simply White is REFLECTING on the wall cabinets (below), whereas the light shifts on the island
THE BEST WHITE PAINT COLORS FOR SOUTH-FACING ROOMS
WARM BUT MUTED WHITES: Benjamin Moore White Dove, Benjamin Moore Swiss Coffee
TRUE WHITES: Benjamin Moore Chantilly Lace
COOL WHITES: Benjamin Moore Super White, Benjamin Moore Decorators White
The Best Paint Colors for South-Facing Rooms
CHOOSING WHITE FOR EASTERN OR WESTERN EXPOSURE
Rooms with eastern and western light are the HARDEST to choose paint colors for. Why? Because their temperature and quality of light change SO DRASTICALLY from morning to afternoon!
A warm, soft white paint colour like Sherwin Williams Alabaster can be a beautiful way to add warmth to a flat eastern afternoon or western morning
- Eastern light is brighter in the morning and flatter in the afternoon.
- Western light is flat in the morning and QUITE warm as the day progresses.
- COOL WHITES are risky for fear of them looking drab and uninviting during the flat time of day.
- SUBTLE WARM WHITES can add softness to the flat time of day while looking inviting during the warm times.
- BRIGHT WARM WHITES are also a great way to balance the flat light of morning/afternoon, depending on your exposure.
- Overall, my favorite whites for a room with Eastern or Western exposure are SOFT WARM or BRIGHT WARM whites.
Kylie Ms TOP 3 Curated White Paint Color Collections With Samplize
THE BEST WHITE PAINT COLOURS FOR EAST & WEST-FACING ROOMS
WARM BUT MUTED WHITES: Benjamin Moore Cloud White, Benjamin Moore White Dove, Benjamin Moore Swiss Coffee, Sherwin Williams Alabaster, although its warmer than the others and will heat up in the western afternoon (but really, so will ANY white).
BRIGHT WHITES: Benjamin Moore Simply White
TRUE WHITES: Benjamin Moore Chantilly Lace
The Best Paint Colors for an East-Facing Room
The Best Paint Colors for a West-Facing Room
While its night in this next photo, this room has a mix of south, east, and west-facing exposures, along with a BEAUTIFUL quartz countertop and marble floor. These finishes combined make Benjamin Moore Chantilly Lace a great choice I cant wait to see it all done!
And finallypersonal tastes.
WHAT IF YOU AND YOUR HOME DONT AGREE?
Throughout this process, theres a good chance youve stepped away from the white paint color youd fallen in love with and landed on one thats not EXACTLY what you had in mind.
Remember, this isnt about YOU; this is about your home.
Go ahead and choose the white you love; fill yer lil white boots. Just know that ignoring your home might leave you with a room that doesnt look well-coordinated, which harkens back to one of my 836 favorite sayings
Choose paint colors for the home you HAVE, not the home you WISH you had a la moi
Sometimes, tough love is the BEST type of love.
SHOULD YOU USE DIFFERENT SHADES OF WHITE?
Long story short no.
As you learned earlier in this blog post, there are five types of white paint colors with various undertones and intentions. Partnering different whites together is like drinking a chardonnay and pinot gris at the same time one devalues the other, clashing on your tastebuds and leaving you with a regretfully whopping hangover. On the other hand, the right white (wine or paint) compliments itself rather than highlighting the subtle nuances in another that is often best left alone (kind of like mewith a hangover).
Sherwin Williams Pure White on ALL painted surfaces
In this next photo, youll see Sherwin Williams Pure White, the SAME white from the above photo. Look at how much more yellow it looks IN COMPARISON to the whiter, brighter trim in the bottom photo. Did this person WANT yellow-hued walls? Not bloody likely. Had they used the same white on the trim and ceilings, Pure White wouldve looked whiter overall, as it wouldnt be directly compared to a more true white.
Want to see these white paint colors in ACTION? Check out Emily Hendersons awesome blog post HERE.
WHY DO YOU WANT TO USE TWO DIFFERENT SHADES OF WHITE?
- Is it because youre worried about your room looking boring? If this is a concern, the bigger question is, Does your room even SUIT an all-white palette, or do you need to look at an
off-white paint color
for your walls to get some dimension and visual interest? Does your room have the right decor, texture, and visual interest to support an all-white look?
- Because you saw it in a design magazine? While you wont see it OFTEN, it is done, and often, not that well. Remember, just because its DONE doesnt mean it SHOULD be done. And besides, the
white-on-white combos that do work
are carefully chosen (usually by professionals) to suit the surrounding finishes and exposure.
This next open-concept space is painted in ALL Benjamin Moore Cloud White. Had they used a BRIGHTER white on the cabinets, trim, and ceiling, it wouldve enhanced the yellow in Cloud White, making it look LESS white and more yellow/cream
Hold on a hot minute! Look at the original photo (below), where the two exterior doors are WHITE. This is a great example of what a BRIGHT COOL white can do to a WARM WHITE paint colourGAG ME WITH A SPOOOOOON!
In this next foyer, all the white surfaces are painted the SAME white paint color Benjamin Moore Super White. Theres no reason to choose a DIFFERENT white for any of these surfaces
Want to learn more about coordinating white paint colors with each other? Ive written a blog post on this exact topic as its a BIG one (thats what she said). In the meantime, lets just hit some key points
- if youre going to mix and match whites, the WHITER of the two should be on your trim and cabinets; the darker white should be on the walls (this all comes down to LRV)
- ideally, the white on your cabinets and trim would be a TRUE white, so you dont have to worry as much about interfering with undertones
- if you want exact white combos, read:
Which Two White Paint Colors Go Together?
Now, you know I have a LOT more to say on ALL of the above topics, so if you love learning, check em out
THE ENTIRE INDEX OF WHITE PAINT-COLOR BLOG POSTS
SPECIFIC COLOR REVIEWS NOT INCLUDED (or wed be here forever)
Which White Paint Colors Go Together?
Are White Walls, Cabinets & Exteriors STILL TRENDY?
White Dove vs. Cloud White, White Dove, & 10 Popular Shades of White
White Paint Colors: Walls, Cabinets & Trim do they need to MATCH?
Sherwin Williams 3 Best Warm White Paint Colors
The 3 Best White Paint Colors for North-Facing Rooms
The 5 ALMOST FOOL-PROOF White Paint Colors for Your Home
9 Best White Paint Colors: Sherwin Williams Emerald Designer Edition
The 5 Types of White Paint Colors: Warm, Cool, True & More
The 8 Best Benjamin Moore White Paint Colors
6 Questions to Ask Yourself Before Painting Your Cabinets WHITE
The 5 WHITEST White Paint Colors
The 4 Best White Paint Colors for Cabinets & Vanities
Behrs Best White & Soft-White Paint Colors
The 4 Best White Paint Colors: Sherwin Williams
NEED HELP
CHECK OUT MY ONLINE PAINT COLOR CONSULTING, COLOR COURSES & E-BOOKS!
Chat soon,
How to choose artist's white paint
Although there are quite a number of white paint colours marketed at artists, there actually only three main pigments used in the manufacture of the range of the white paints. Those pigments are LEAD CARBONATE, ZINC OXIDE, and TITANIUM DIOXIDE.
For centuries, lead carbonate was the pigment used to make white paint. These days it is almost obsolete in paint due to its unfortunate toxicity, which caused lead poisoning in many a famous painter! Under EU legislation lead is now banned from household paints and although there is an exemption for artists paint, lead-based paint can only be sold in childproof tins and not in tubes. It cannot be displayed on open shelves and must be kept behind a counter or in a locked display.
Nowadays therefore, almost all artists white paints are formulated using titanium or zinc, or a mixture of both.
One thing to remember is that the marketing name used on a tube of paint doesnt always describe fully the pigments that are inside. For that you have to refer to the pigment index codes found on the back.
For example, a tube of Titanium white oil paint will usually also contain a bit of zine, added to mitigate problems of sponginess that occur with titanium pigment as it dries. If you look on the back of a tube of titanium paint youll probably see the pigment codes PW6 & PW4 which refer to titanium dioxide and zinc oxide, respectively. The presence of only PW6 would indicate titanium alone. If you are concerned to avoid any paint containing lead then look out for PW1 on the back of the tube which is the pigment code for lead carbonate.
Before we run down the list of available white paint types heres a summary of some of the properties that may guide your choice of colour
If you want to learn more, please visit our website white pigment.