Your organic food: Made in China Part 1. Why you should ...

For years, I’ve kept a store of rice, oats and canned goods, along with pickles, potatoes, shelled beans and frozen vegetables, in the cellar of our old farm house. I buy food in bulk quantities and put up as much as I can from our garden. Going to all this trouble in summer is like holding down an extra part-time job, but I do it because I like to have some idea of where my family’s food comes from.

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Recently, though, I began to have doubts about the bulk buying part of my hoarding strategy. Three months ago, I ordered a 5-pound bag of organic black beans from my local food-buying club. When the bag arrived, I was dismayed to find that the source origination cited on the package from United Natural Foods Inc. was not California, or the Midwest.

The country of origin was a place I tend to associate with melamine-laced baby formula: China.

Until that point, I had naively assumed that the bulk food I ordered through the club and purchased from my local co-op was grown domestically.
It turns out my assumption was wrong. A surprising number of organic products available at co-ops and natural food stores in Vermont now come from China.

These are the Chinese organics I’ve been able to identify: fresh garlic, pine nuts, pumpkin seeds, black beans, soybeans, adzuki beans and mung beans. In addition, most natural foods stores and co-ops offer frozen foods from Woodstock Farms, a house brand owned by UNFI that distributes imported Chinese broccoli, asparagus, spinach, peas, mushrooms, edamame and peppers. Some frozen foods from Cascadian farms, including the company’s California mix (cauliflower, broccoli and carrots), are also from China.

Since I bought that first bag of Chinese beans in September, I’ve asked a lot of questions and been transferred from one communications officer to the next, put in voicemail hell and given punts like my personal favorite, “Could you please put your questions in an e-mail?” (So that we can ignore them forever.)

I wanted to know why co-ops don’t post the country of origin on bulk foods; what steps USDA officials have taken to regulate organic foods from China; and why these products aren’t produced domestically. Each of these lines of inquiry is taken up in a series of stories this week in Vtdigger.org, “Your organic food: Now made in China.”

For the most part, store managers were forthcoming, as were representatives from Eden Foods, which is privately owned, and Frontier, which is a cooperative owned by food co-ops around the country.

I was stonewalled by the major corporations. I made a dozen calls to UNFI, which is based in Providence, R.I., and I was never able to reach a company official. Nor did I get through to the Organic Trade Association or Hain-Celestial Inc., one of the largest organic food manufacturers in the U.S.

In my long-running communications with the USDA National Organics Program, I was referred to the Web site repeatedly, and though I received verification of certain tips from sources, I did not get an interview with an official from the agency.

So why am I telling you all this? Why should you care about how difficult it has been to report this story? Because, dear reader, when government officials and businesses are this reluctant to provide information about basic quality controls for organic foods that are grown in China, one wonders what they don’t want us to know.

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Organic Frozen Vegetables Market Analysis and Latest Trends

Organic frozen vegetables refer to frozen vegetables that are produced using organic farming practices, without the use of synthetic chemicals, pesticides, or genetically modified organisms (GMOs). These vegetables are harvested at their peak ripeness and immediately frozen to retain maximum nutrients and taste. Organic frozen vegetables provide consumers with a convenient and healthy option to incorporate vegetables in their diet.

The organic frozen vegetables market has been experiencing significant growth in recent years due to increasing health consciousness among consumers and the rising demand for organic and clean label products. The market growth is also driven by factors such as the convenience of ready-to-cook frozen vegetables, longer shelf life, and the availability of a wide variety of organic vegetables throughout the year, regardless of seasonal fluctuations.

With the growing popularity of plant-based diets and an emphasis on sustainable agricultural practices, the market for organic frozen vegetables is expected to continue to expand. This growth is also driven by increasing disposable incomes, changing food preferences, and the growing food industry. Moreover, advancements in freezing technology have improved the quality of frozen vegetables, further boosting market growth.

The market is witnessing some key trends, including the introduction of innovative packaging solutions to ensure product safety and extended shelf life. Additionally, manufacturers are focusing on increasing the variety of organic frozen vegetables available to meet consumer demands. This includes a range of single vegetables as well as mixed vegetable blends.

In conclusion, the organic frozen vegetables market is projected to witness strong growth in the coming years, with a compound annual growth rate (CAGR) of %. Factors such as rising health consciousness, convenience, and increasing demand for organic products are expected to drive market growth.

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Organic Frozen Vegetables Major Market Players

The organic frozen vegetables market is highly competitive and comprises various players, including Ajinomoto, General Mills, ITC Limited, ConAgra Foods, Uren Food Group, B&G Foods, Greenyard NV, . Simplot, Kraft Heinz Company, Nature's Garden, Ardo, Goya Foods, Mother Dairy Fruit & Vegetable, Dawtona Frozen, and SPT Foods.

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One prominent player in this market is Ajinomoto Co., Inc., a Japanese multinational company primarily engaged in the production of food ingredients, frozen foods, and pharmaceuticals. Ajinomoto has a strong presence in the organic frozen vegetables market and offers a wide range of products under its brand. The company has been experiencing market growth due to the increasing demand for organic products and a shift towards healthier food options. Ajinomoto's future growth is expected to be driven by expanding its product portfolio and geographical footprint in emerging markets.

Another key player is General Mills, a leading American multinational manufacturer and marketer of branded consumer foods. General Mills entered the organic frozen vegetables market with its brand Green Giant, which has gained significant popularity among health-conscious consumers. The company has experienced consistent market growth due to its strong brand recognition and commitment to quality. General Mills is projected to witness continued growth in the organic frozen vegetables market by focusing on innovation, product development, and strategic partnerships.

The organic frozen vegetables market size has been steadily increasing as more consumers are opting for healthier and convenience food options. The market is expected to witness significant growth in the coming years due to factors such as growing awareness about the benefits of organic foods, changing consumer lifestyles, and an increase in disposable incomes. The sales revenue of the above-listed companies varies, with some companies reporting multi-billion dollar revenue figures.

Overall, the organic frozen vegetables market is highly competitive, and players such as Ajinomoto and General Mills have established themselves as key players in this space. With the rising demand for organic products, these companies are well-positioned to capitalize on market opportunities and experience continued growth.

What Are The Key Opportunities For Organic Frozen Vegetables Manufacturers?

The organic frozen vegetables market has experienced significant growth in recent years, driven by the increasing popularity of organic food due to its perceived health benefits and environmental sustainability. The market is expected to continue its positive growth trajectory, fueled by rising consumer awareness about the benefits of consuming organic products and the increasing demand for convenience foods. Additionally, the growing number of health-conscious consumers and the expansion of distribution channels are contributing to the market's growth. With ongoing advancements in freezing technology and packaging techniques, the future outlook for the organic frozen vegetables market looks promising, with lucrative opportunities for key players to capitalize on.

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Market Segmentation

The Organic Frozen Vegetables Market Analysis by types is segmented into:

• Pea
• Potato
• Broccoli
• Spinach
• Other

The organic frozen vegetables market consists of different types of vegetables that have been grown without the use of pesticides, synthetic fertilizers, or genetically modified organisms. There are various market types within this industry, including pea, potato, broccoli, spinach, and others. Pea market refers to the production and sale of frozen peas, while potato market deals with frozen potato products. Broccoli market involves frozen broccoli products, and spinach market focuses on frozen spinach. Other market types encompass a range of organic frozen vegetables, such as corn, carrots, green beans, cauliflower, and more.

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The Organic Frozen Vegetables Market Industry Research by Application is segmented into:

• Business to Business (Foodservice)
• Business to Consumer

The application of the organic frozen vegetables market in the Business to Business (Foodservice) segment refers to the sale and distribution of organic frozen vegetables to restaurants, cafes, and other foodservice establishments. These businesses then use the organic frozen vegetables as ingredients to prepare meals for their customers. On the other hand, in the Business to Consumer market, organic frozen vegetables are sold directly to individual consumers through retail channels. Consumers purchase these products to prepare meals at home, catering to their desire for convenient and healthy food options.

In terms of Region, the Organic Frozen Vegetables Market Players available by Region are:

• North America: United StatesCanada
• Europe: GermanyFranceU.K.ItalyRussia
• Asia-Pacific: ChinaJapanSouth KoreaIndiaAustraliaChina TaiwanIndonesiaThailandMalaysia
• Latin America: MexicoBrazilArgentina KoreaColombia
• Middle East & Africa: TurkeySaudiArabiaUAEKorea

The organic frozen vegetables market is anticipated to experience significant growth globally, with North America (NA), Asia Pacific (APAC), Europe, the United States (USA), and China being the key regions contributing to this growth. North America and Europe are expected to dominate the market owing to the increasing consumer demand for organic food products, health consciousness, and the presence of a well-established distribution network. Both regions are projected to hold a substantial market share percentage valuation, with North America accounting for approximately 35% and Europe holding around 30%. In the APAC region, China is anticipated to be the dominant market, with a market share of approximately 25%, fueled by an expanding consumer base and rising awareness regarding the benefits of organic frozen vegetables.

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